Mauricio Umansky Sues NAR Over Clear Cooperation Policy: Antitrust Battle on Pocket Listings Explained
Key Takeaways Mauricio Umansky’s PLS.com refiled an antitrust lawsuit against NAR, challenging its Clear Cooperation Policy (CCP) . The CCP mandates listings be added to NAR-affiliated MLS within one business day, crippling private “pocket listing” platforms like PLS.com . Umansky argues the policy eliminates consumer choice for sellers seeking privacy and suppresses market innovation . NAR defends the CCP, claiming it ensures transparency while allowing “office exclusive” listings . The outcome could reshape digital property marketing amid parallel lawsuits (Compass vs. Zillow) and DOJ scrutiny . The Lawsuit: Why a Celebrity Broker Is Taking on NAR Mauricio Umansky isn’t just any real estate agent. As founder of The Agency and star of Buying Beverly Hills , he built PLS.com in 2019 as a private network for off-market “pocket listings.” Think luxury homes in L.A. marketed discreetly to elite buyers—no public ads, no MLS footprints. By 2019, it had 20,000 users . Then c...