Zara Ads Banned for Featuring "Unhealthily Thin" Models – ASA Ruling, Brand Response & Industry Impact
Zara Ads Banned for Featuring "Unhealthily Thin" Models – ASA Ruling, Brand Response & Industry Impact Key Takeaways UK’s ASA banned two Zara ads for depicting “unhealthily thin” models, citing irresponsible imagery . One ad highlighted a model’s “protruding collarbones”; another used shadows/posing to create “gaunt” impressions . Zara removed the ads, citing models’ health certifications and only “minor lighting/coloring edits” . ASA’s 2025 rulings extend to Marks & Spencer and Next for similar “irresponsible” portrayals . Debate persists: Why target thinness but not overweight imagery? ASA’s criteria remain unclarified . The Bones of the Matter The Advertising Standards Authority (ASA) banned two Zara ads this week. They called the images “irresponsible.” One showed a woman in an oversized shirt. Her collarbone jutted out like a shelf. The shirt’s low cut made it a “focal feature” . Another model wore a short dress. Shadows pooled around her legs. Her slicked-back...