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  Detroit Auto Industry Pivots Back to Gas Guzzlers: Profit Shift from EVs to SUVs & Pickup Trucks Under Trump Regulatory Rollbacks Key Takeaways: Detroit's truck sales surged in 2025 with Ford F-Series moving 732,139 units nationwide, proving big rigs are back in favor Local dealers report pickup trucks now make up 70% of showroom traffic in Metro Detroit despite rising gas prices Economic factors like inflation and practical needs are driving this shift, not just nostalgia for American muscle The average new truck buyer in Detroit is choosing models 20% larger than what they drove five years ago This trend contradicts automakers' EV investments but reflects real-world consumer priorities right now The Unexpected Comeback: Big Rigs Rule Detroit Roads Again Walk down any street in Detroit these days and you'll see more F-150s than compacts. Ford's truck sales jumped 7% in 2025, with some models like the Maverick climbing nearly 40% . Last week I counted twelve Silve...

Trump Will Slow, but May Not Stop, the Rise of Electric Vehicles Key Takeaways Trump's team plans to kill the $7,500 federal EV tax credit immediately, making new EVs significantly more expensive for buyers While federal EV mandates would disappear, 12 states including California have their own clean car rules that'll keep pressure on automakers Charging infrastructure growth has already reached critical mass - there's over 150,000 public ports nationwide that won't just vanish Auto companies like Ford and GM have invested too much in EV factories to back out, even if they slow rollout pace Global emissions rules and battery cost drops mean the EV shift continues regardless of U.S. politics, though progress may hiccup Trump's "Day One" EV Policy Promises When Trump said "I will end the electric vehicle mandate on Day 1" at the Republican convention , he meant scrapping Biden's tailpipe rules requiring 56% of new cars sold by 2032 to be electr...

  Key Takeaways Low wages drive disengagement : Young Ford workers earned just $17/hour, forcing many to work dual shifts at Amazon and Ford, surviving on 3-4 hours of sleep . Farley’s historic response : CEO Jim Farley converted temp workers to full-time roles with higher pay and benefits, mirroring Henry Ford’s 1914 wage hike to $5/day (double the average) . Systemic industry challenges : U.S. manufacturing jobs pay $25/hour (~$51,890/year) versus the national average of $66,600, deterring Gen Z despite 3.8 million job openings by 2033 . Global pressures : Ford faces competition from China’s EVs, which dominate 70% of the global market with superior tech and lower costs , while tariffs aim to rebalance U.S. manufacturing . Why Young Workers Rejected Ford Older employees bluntly warned CEO Jim Farley: “ None of the young people want to work here .” The reason?  $17/hour wages . This pay forced younger staff into exhausting dual shifts—clocking 8 hours at Amazon, then 7 hours ...